Users were previously required to hold down on the screen in order to view a snap; this behavior was removed in July 2015 The requirement to hold on the screen was intended to frustrate the ability to take screenshots of snaps; the Snapchat app does not prevent screenshots from being taken, but can notify the sender if it detects that it has been saved.
When shared to a user's current story, the memory would have a white frame and timestamp to indicate its age.
Content in the Memories storage area can be searched by date or using a local object recognition system.
Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.
The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.
After a single viewing, the video disappears by default.